Can AI tools for content creation really change how we make content? With the rise of artificial intelligence (AI) in content creation, companies are using multiple ai writing software. This article will look into the bestAI tools for content creation, their features, and how they are used today to change the game.
*Top Picks here answering main intent*
What is a Content Generation AI Tool?
A content generation AI tool is a software, platform or type of technology that uses machine learning to make content such as blog posts, articles, social media posts, and even videos and images.
Machine learning models are what make machines learn from fed data without being explicitly programmed. If you are new to this world I recommend checking out our other blog on What is AI in Simple Terms .
How do Content Generation AI Tools Work?
AI tools for content generation use machine learning models which help the AI system to create a type of content based on our input or prompt as well as the data that the model has access to. Apart from machine learning models, AI content generation tools also use algorithms and subsets of AI to make quality content fast:
Natural language processing (NLP) allows AI tools to understand and respond to us in a human manner.
Neural networks help the algorithm to recognise patterns and process data in layers so the output is relevant to what we asked.
AI tools mix these sub-functions to make content that's high-quality and fits our specific needs while learning over time.
If you really interested on the logic behind AI check out our blog on How AI Works .
The Best AI Tools for Content Creation Reviewed
1. HubSpot's AI Content Writer - Best Content Creation AI Tool for Marketing Teams
Key Features
Details
Free Version
Yes
Free Version Offering
Basic AI writing assistance for emails, blog posts, and marketing copy
Starting Price
$20/month (for the Content Hub Starter)
Top Features
Seamless integration with HubSpot CRM, personalized copy suggestions, and automated workflows
Use Without Signup
No (requires HubSpot account)
Why HubSpot's AI Content Writer?
HubSpot's AI Content Writer is an ideal tool for marketing teams and existing HubSpot users looking to streamline content creation (i.e. blogs, websites, social posts, etc.) and improve personalisation.
In addition, its deep integration with HubSpot CRM allows for contextual, customer-specific content generation to drive engagement.
HubSpot's AI Content Writer Features
AI-powered copywriting: Create emails for sales and marketing purposes effortlessly.
CRM integration: Generate content tailored to your audience based on CRM data.
Blog post generation: Automate outlines and generate complete blog drafts.
HubSpot's AI Content Writer Pricing
Plan
Details
Free Plan
Limited AI assistance
Starter Plan
$20/month (Content Hub); free tools with increased limits, premium hosting, AI assistants, remove HubSpot branding, and benefit from other HubSpot Hubs (i.e. Marketing, Sales, and others)
Professional Plan
$490/month (Content Hub); a/b testing, content embed, podcasts, memberships, and advanced marketing analytics and scalability features
Who is HubSpot's AI Content Writer Best For
Best For
Not Best For
Marketers using HubSpot CRM
Businesses without a CRM system
Teams needing personalized content
Budget-conscious freelancers
2. Jasper Content Generator – Best AI Writing Assistant for High-Quality Copy
Key Features
Details
Free Version
No (7-day free trial available)
Free Version Offering
N/A
Starting Price
$39/month
Top Features
Pre-built templates, tone of voice customization, plagiarism checker, API, image generation tools
Use Without Signup
No
Why Jasper Content Generator?
Jasper was built to assist marketing teams. Its pre-designed templates help marketers, entrepreneurs, and writers hit the ground running. In addition, marketers are allowed to build apps and workflows to accelerate their deliveries. Jasper has multiple functions, from polished and persuasive marketing copy, to social ads and long-form articles.
It's a tool solely created for marketers to assist them with content, product, brand, PR and other marketing tasks.
Jasper Content Generator Features
Pre-designed templates: Generate ad copy, blog intros, and email sequences in minutes.
Tone of voice control: Adjust the tone for different audiences, from professional to casual. There are over 20 pre-set tones.
SEO tools: Integrated Surfer SEO to ensure your content ranks well.
Jasper Content Generator Pricing
Plan
Details
Creator
$39/month; one seat, one brand voice, Jasper Chat, SEO mode
Pro
$59/month; up to 5 seats, media generation, unlimited word generation, three brand voices
Who is Jasper Best For?
Best For
Not Best For
Marketing professionals needing ad copy
Casual writers with no budget
SEO-driven content creators
Non-commercial writers
3. Canva's AI Art Generator – Best AI Tool for Visual Content
Canva simplifies visual content creation, enabling anyone to design stunning graphics and AI-generated art. Canva's AI Art Generator leverages Magic Media's text to image, DALL E by OpenAI, and Imagen by Google Cloud.
Canva AI Art Generator Features
AI image generator: Create illustrations and designs tailored to your brand with Magic Media, DALL E, or Imagen.
Photo editor: Allows you to polish your artwork, replace objects within it, apply filters, among other actions.
Custom templates: Access a vast library of pre-designed layouts.
Team collaboration: Share designs and work in real time with your team.
Canva AI Art Generator Pricing
Plan
Details
Free Plan
Basic tools and templates, 50 free credits
Pro Plan
$12/month; advanced features and unlimited premium elements, 1TB cloud storage, background removal, all Canva Pro features
Who is Canva's AI Art Generator Best For?
Best For
Not Best For
Designers and social media managers
Users only needing text-based tools
Artists, content pros, entrepreneurs
Those seeking detailed image editing
4. DALL-E 2 Image Creator – Best AI Tool for Generating Custom Images
Key Features
Details
Free Version
Yes
Free Version Offering
Limited monthly credits for image generation
Starting Price
$20/month (Plus Plan)
Top Features
Extended limits on messaging and image generation, advance voice modes, create and use custom GPTs
Use Without Signup
No
Why DALL-E 2 Image Creator?
Perfect for those who need highly personalised visuals. DALL-E 2 creates professional-quality, AI-generated images from text prompts.
DALL-E 2 Features
Custom image creation: Generate unique images tailored to specific needs.
High-resolution downloads: Access detailed visuals for use in projects.
Mix with ChatGPT: Experiment with creative ideas and concepts easily.
DALL-E 2 Pricing
Plan
Details
Free Plan
Includes limited credits that refresh daily or after some hours
Plus Plan
$20/month; Extended limits for messaging, image generation, and usage of custom GPTs
Pro Plan
$200/month; Unlimited access to GPTs, access to o1 pro mode for best answers, extended access to Sora video generation
Who is DALL-E 2 Best For?
Best For
Not Best For
Designers and creative teams
Businesses focused on text-only tools
Marketers needing unique visuals
Casual users looking for templates
5. Lumen5 Video Creator – Best AI Tool for Video Content Creation
Key Features
Details
Free Version
Yes
Free Version Offering
2 min long videos and 2 min of AI voiceover
Starting Price
$29/month
Top Features
Script-to-video generation, customizable templates, and stock video integration, longer AI voiceover videos
Use Without Signup
No
Why Lumen5 Video Creator?
Lumen5 leverages AI to create engaging videos in a simple manner with their online AI video editor. Whether it’s for social media, marketing campaigns, or educational purposes, this tool simplifies video creation and editing for non-designers.
Lumen5 Features
Script-to-Video conversion: Paste a script, and Lumen5 generates a video automatically. The whole reason why Lumen5 was built.
Template customisation: Choose from a variety of templates and customise them for your brand with drag and drop, colour themes, and AI tools.
Media library: Access millions of royalty-free stock videos and images.
Lumen5 Pricing
Plan
Details
Free Plan
Includes watermarked videos with basic templates
Starter Plan
$59/month; watermark-free videos, limited advanced features, millions of stock photos and videos, extended customisation
Professional Plan
$149/month; access to over half a billion of stock photos and videos, multiple brand kits, longer AI voiceover minutes
Who is Lumen5 Best For?
Best For
Not Best For
Marketers creating social media videos
Those needing detailed video editing
Educational content creators
Companies requiring 4K resolution
6. Simplified Social Media Content Generation and Scheduling – Best AI Tool for Social Media
Key Features
Details
Free Version
No (free trial available)
Free Version Offering
Simplified One features
Starting Price
$29.99/month
Top Features
100k AI words, 100 AI digital designs, 50 AI videos, 5GB storage
Use Without Signup
No
Why Simplified?
Simplified lives up to its name by providing an all-in-one AI-powered platform for marketing tools. Simplified offers numerous AI-powered products such as AI Design, AI Writer, AI Video, social media scheduling and many more. It’s perfect for small businesses and influencers looking for an all-in-one solution.
Simplified Features
AI Writer: Write instant plagiarism-free marketing copy and content for blogs, articles, ads, social media and more.
AI Video: Easily create and publish stunning videos with AI-powered Video Editor with features such as text-to-video, AI subtitles, among others.
AI Design: Create presentations, ads, thumbnails and more.
AI Chatbot: Personalised AI customer support agent that can be trained with diverse datasources.
Scheduling and Publishing: Plan your content calendar and schedule posts for multiple platforms.
Team Collaboration: Work with team members in real-time on designs and schedules.
Simplified Pricing
Plan
Details
Simplified One Plan
$29.99/month; 100k AI-words, 100 AI Designs, 50 AI videos, 200 min AI clip, connect 7 social media accounts
Simplified Growth Plan
$119.99/month; 5 seats, 250k AI words, 500 AI designs, 150 AI videos, 900 min AI clips, 2TB storage, bulk social scheduling, API access, connect 30 social media accounts
Who is Simplified Best For?
Best For
Not Best For
Small business owners
Enterprises needing custom integrations
Social media managers
Users not active on social platforms
7. Grammarly AI Writing Assistant – Best AI Tool for Editing and Proofreading
Key Features
Details
Free Version
Yes
Free Version Offering
Write without mistake, 100 AI prompts, see your writing tone
Starting Price
€12/month for Pro Plan (when billed annually, €30/month monthly)
Top Features
Rewrite full sentences, adjust your writing tone, detect plagiarism, detect AI text, 2k AI promts
Use Without Signup
No
Why Grammarly AI Writing Assistant?
Grammarly is the ultimate companion for polishing your writing. It catches grammar errors, improves clarity, and ensures your tone matches your audience’s expectations.
Grammarly Features
Paragraph rewrite: Instantly rewrite full paragraphs to quickly switch from first to final drafts.
Real-Time Feedback and Proofreading: Catch typos, missing punctuation, grammatical errors, and commonly confused words as you type.
Plagiarism and AI Checker: Detect duplicate content and ensure originality.
Tone Adjustment: Adapt your writing style for professional or casual audiences.
Grammarly Pricing
Plan
Details
Free Plan
Write without mistakes, see writing tone, 100 AI prompts
Pro Plan
€12/month (when billed annually, otherwise €30/month); rewrite full sentences, adjust tone, detect plagiarism, detect AI, 2k AI prompts
Who is Grammarly Best For?
Best For
Not Best For
Writers, students, and professionals
Those needing content generation tools
Teams working on written content
Non-English writing projects
8. Bonus - ChatGPT Blog Expert – Best AI Tool for SEO Blog Writing
Key Features
Details
Free Version
Yes
Free Version Offering
Limited usage of existing GPTs
Starting Price
$20/month for GPT-4
Top Features
Detailed SEO blog writing, keyword research, and topic brainstorming
Use Without Signup
Yes
Why ChatGPT Blog Expert?
ChatGPT Blog Expert stands out for its ability to generate SEO-optimized blog posts, brainstorm creative ideas, and streamline content planning. It’s a must-have for bloggers and content marketers.
ChatGPT Blog Expert Features
SEO Optimization: Incorporate keywords seamlessly into blog content.
Content Planning: Generate outlines, headlines, and meta descriptions.
Versatile Applications: Write articles, social media captions, and ad copy.
ChatGPT Blog Expert Pricing
Plan
Details
Free Plan
Access to GPT-3.5 for basic text generation, limited access to GPT-4o, access to existing GPTs
Pro Plan
$20/month; advanced GPT-4 capabilities for in-depth content creation
Who is ChatGPT Blog Expert Best For?
Best For
Not Best For
Bloggers and content marketers
Teams needing non-writing tools
SEO specialists
Users looking for visual content tools
The Best AI Tools for Content Creation Compared
Tool
Best For
Free Version
Starting Price
HubSpot's AI Content Writer
Marketing teams & CRM users
Yes
$20/month
Jasper Content Generator
Ad copy & SEO content
Free trial (7 days)
$39/month
Canva's AI Art Generator
Graphic design & social media
Yes
€12/month
DALL-E 2 Image Creator
Custom AI-generated images
Yes
$20/month
Lumen5 Video Creator
Social media & explainer videos
Yes
$29/month
Simplified Social Media Tool
Content creation & scheduling
Free trial (7 days)
$29.99/month
Grammarly AI Writing Assistant
Editing & proofreading
Yes
€12/month (when billed annually)
ChatGPT Blog Expert
SEO blog writing & brainstorming
Yes
$20/month
What Can I Do With A Content Creation AI Tool?
Here's what you can achieve with AI tools for content creation:
Generate Blog Posts & Articles: Effortlessly write high-quality posts in minutes.
Create Engaging Social Media Content: Write attention-grabbing captions, tweets, and stories.
Write Marketing Copy: Craft compelling email campaigns, ad copy, and landing pages.
Improve SEO: Optimise articles with keywords and structure for better rankings.
Save Time: Cut down brainstorming time and focus on other important tasks.
Please note that editors, bloggers or any content creator shouldn't fully rely on AI for writing blogs. AI lacks human creativity, nuanced understanding, and originality, which are crucial for engaging content. Moreover, AI-generated blogs can sometimes misinterpret context, produce inaccuracies, or fail to align with brand voice and audience needs, so use it responsibly.
Pros and Cons of AI Content Creation Tools
We already looked at what you can do with AI tools for content creation. Despite the advantages, here's a snapshot of the good and the bad:
Advantages
✔Time-saving: For repetitive tasks, allowing writers to focus on creativity and what's important.
✔Generates ideas: Sparks creativity.
✔Cost-effective: Compared to hiring writers (some might think!).
✔Enhances SEO: With keyword optimization.
✔Quick drafts: Ideal for creating first drafts quickly.
Disadvantages
✖Quality varies: Depending on input; training and right prompting are crucial.
✖Heavy editing: May require extensive revisions for accuracy.
✖Complex topics: Struggles with nuanced or intricate subjects.
✖Limited understanding: Lacks context and emotional depth.
✖Generic content: Can produce formulaic or unoriginal outputs.
How to Choose the Best AI Content Creation Tool
Choosing the right platform for artificial intelligence content creation can be tough. There are many AI content generation tools out there, so how do you pick the one that suits your needs? Here’s what to consider:
You Goals (are you focusing on blog writing, SEO, or social media posts?)
Cost (are there any free plans available? do you have a budget for automated content creation tools?)
Usability (is it intuitive with easy learning curves? do you need to be trained at all?)
Features (Do you require advanced analytics or integration with existing systems? What features do you need from an ai content generation tool?)
Conclusion: The Best AI Content Creation Tools
Choosing the best AI tool for content creation boils down to your specific needs. If you’re looking for versatility, ChatGPT is a great all-rounder. For SEO-heavy tasks, Frase.io is a top pick. And for polished social media content, Copy.ai does the trick. Each tool shines in its own way—so explore, experiment, and pick the one that feels like the perfect fit for you!
FAQs
AI content creation tools are software applications powered by artificial intelligence. They assist with generating, editing, and optimizing content like blog posts, social media updates, and marketing materials.
These tools change writing by making it faster and more consistent. They help writers come up with ideas and even write articles. This helps them focus on creativity and efficiency.
To get the most from AI tools, use AI tools strategically—focus on repetitive tasks, optimise your content for specific goals (SEO or conversions), and pair the AI’s output with human editing and creativity for the best results.
Teams often face issues like resistance to change and technical problems. Our guide helps overcome these. It offers tips on integrating AI tools and achieving the best results.
